I hate mosquitoes!!!!!!!!

I can live with mosquito if and only if they bite me on soft flesh areas — my legs and arms, but they always bite me on my knees or toes or on my knuckles.  It is impossible to scratch to satisfaction, and the itch electrifies through every nerves of my body.

If you haven’t been bitten on those areas I have mentioned you are truly LUCKY as heck; however, if you have than you know what I am talking about.

Last year alone we have spent over $350 on buying and stocking up on Cutter’s Citronella candles (the large bucket ones) for pest control purpose– we usually burn the candle around 4 o’clock at night and just let it burn through the night—we are constantly in and out of the house constantly (kids playing and taking the dogs out to their business).

SO .. I recently went t our local Walmart store and saw the employees stocking up spring items onto the shelves – seeds, plants, gardening equipment, and of course, citronella candles!!

I couldn’t believe it – the company drastically reduced the size of the product!

Honestly, I think it’s about the half of the size as the ones I bought last year for the same price.  I know the times are tough, the economy is not that great, and many companies are using different strategies (price increase or less amount of goods in product for the same price as before or minimizing substitutes, and etc) to sustain their product sales; but come on – they didn’t even bother to “trick” us!

According to Lennon – editor in chief of The Daily Anchor, “… companies decreasing the size of their products in grocery stores while maintain the same price, effectively raising prices on the sly (Groceries: Same Prices, Less Product).”

For instance, Kellogg’s breakfast cereals from 14.5 oz to 12.1 oz, Edy’s Ice Cream from 1.75 quarts to 1.5 quarts, and Purina One dog food from 20lb to 18 lb.  In another words, food is getting more expensive!

One of the main reasons why companies are choosing this creative marketing strategy is to avoid layoffs, and keep their balance book in check.

The bad thing about this is that they are deceiving their consumers – their bread and butter!  American consumers might be many things, but we do not like to be deceived – it’s big no-no in my book; don’t know about you guys.

Here is another excerpt from marketplace.publicradio.org:

With the price commodities going up this year Luby says shrinking containers might be the lesser of three evils. The other two being cheaper ingredients, which would change the taste of your peanut butter, or alienating even the most loyal consumers with higher shelf prices. Now, Skippy is made by Unilever, a food conglomerate that also put a dent in the bottom of Hellmann’s mayonnaise and shrank your carton of Breyer’s ice cream. No one there would go on tape but when I raised the deception question, a spokesman said the new weight is clearly marked on the package. And Frank Luby says the per ounce and per pound labels on the grocery shelf really help.

Spending same amount of money to get les – it’s really hard to swallow, but what can you do right?

I have become more aware of “price/oz” labels, and I shop strictly with that information – it does make shopping so much easier.  I would pay little bit more initially for a bigger product, but at the end it comes out cheaper – if you go by price/oz information.

Reference:

Lennon, A.  The Daily Anchor.  Retrieved on 4/1/2009 from http://www.thedailyanchor.com/2009/02/18/groceries-same-price-less-product/

Less product, same price.  Marketplace: American Public Media.  Retrieved 4/1/2009 from http://marketplace.publicradio.org/display/web/2009/01/08/pm_deceptive_packaging/#fbFormContainer

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