A brief review of the history of shopping will reveal that the first transaction which could properly be called “shopping” occurred the first time Neanderthal man caught an extra rabbit, and “sold” it to the hairy dude in the next cave for a big rock. That idea caught on, and now just a few short millennia later, we buy things we need from people we never see, in countries we’ve never visited, with money that never touches our hands – or there’s. No wonder it’s called “virtual” shopping! Except that in a few days or weeks, the shopping stuff we bought shows up at our door!
The move to buying things online is in full swing and it has revolutionized the way people all over the world shop. Think about it. Ten years ago, what did you buy on line? Anything? Most of you had still not entered the world of e-commerce, and if you had, it was to buy books, music, and videos from some store in the jungle of South America. Then came the internet boom…that ultimately went boom in a bad way, and internet commerce sort of had to learn to walk again. Now it’s running, and there is almost nothing you cannot buy online. And it’s not just so-called “good” like clothes, recorded or digital entertainment, and tools we purchase on the internet. Services are also being market online, with insurance of all kinds leading the way, with travel services a growing presence. Whatever shopping stuff is on your list, chances are you’ll take a peak online. Comparison shopping between online retailers and local retailers is popular, and so is make a visit to auction and discount sites to find out how deep the discounts can be when we buy over the World Wide Web.
All of that doesn’t mean that bricks and mortar stores are going away. Many shoppers still prefer to see and handle the items they want before spending their hard-earned money. The enjoy talking face to face with a product expert. Some of you do the local information gathering about your shopping stuff needs, then go online to buy, where prices are lower. Some do just the opposite, comparison shopping online from the comfort of home, and then heading to the local department store for an immediate purchase. This symbiotic relationship is likely to continue for a very long time.
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